Tummy Time Freddie

Make tummy time fun with Lamaze's Freddie the Firefly, a soft, huggable velour toy designed to encourage early play on the floor. His layered wings hide a peek-a-boo mylar mirror for self-discovery, alongside a squeaker, clinking rings, a tethered ladybird teether and crinkly ribbon antennae to explore. Bright colours on his tummy and bold black-and-white patterns on his back are designed to catch developing eyes, while multiple textures and shapes build sensory awareness. A Lamaze clip also lets him travel along on strollers, carriers or changing bags. Suitable from birth, from Lamaze, a TOMY company.

Wholesale sourcing notes

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